CX & Digital Content Manager (OTC) (m/f)

We are currently supporting an international pharmaceutical company in the search for a Digital Manager who will play a key role in developing digital communication and patient engagement for the OTC / Consumer Healthcare portfolio.

This position combines digital marketing strategy, consumer engagement and educational initiatives aimed at building patient awareness and supporting business growth. The role offers a high level of autonomy and the opportunity to shape innovative digital initiatives in a dynamic healthcare environment.

• develop and implement digital marketing strategies for OTC products, focusing on direct engagement with patients and consumers,

• plan and execute digital campaigns across multiple channels including social media, search, display and content marketing,

• create and develop educational content and digital initiatives aimed at increasing patient awareness and health education,

• support digital product launches and strengthen the online visibility of consumer healthcare brands,

• analyze campaign performance and user behaviour to continuously optimize digital activities and improve results,

• manage collaboration with external agencies responsible for creative and media campaigns,

• work closely with internal teams including marketing, sales, medical and regulatory to ensure alignment and compliance with pharmaceutical regulations,

• identify new digital opportunities and recommend innovative solutions to strengthen the company’s digital ecosystem.

• min. 5 years of experience in digital marketing, preferably within pharmaceutical, healthcare or consumer health sectors,

• experience in developing and executing digital campaigns targeting consumers or patients,

• strong understanding of digital marketing channels and campaign performance analysis,

• strategic mindset combined with a hands-on approach to campaign management,

• experience working with cross-functional teams and external agencies,

• strong communication and project management skills,

• fluent English (min. strong B2).

• access to innovative products and solutions in the medical and healthcare sector,

• attractive base salary with an annual bonus,

• career development opportunities in an international pharmaceutical company,

• stable employment based on a full-time employment contract,

• smartphone and tablet for business use,

• comprehensive benefits package including - private medical care and group insurance, Multi Benefit card,

• opportunity to co-finance further education and participate in professional training programs,

• hybrid working model (twice a week from office).